Those of us in the field of digital marketing who are mainly in love with SEO probably “swallow” such articles, but they are useful because their authors, instead of us, do a mountain of tests on what works in the field of digital and what does not.
Because, if we are quite frank, if we are a small freelancer and someone who just develops the web, how much time (and finances) he allows in addition to the main product, we don’t have enough time for our own testing.
In the description below, I summarize 6 more interesting findings (based on tests) for those those interested in web presence who work in the field of SEO (just like me). Find more at search engine position tracker.
Original record in English. hiding here. Go and study it, if you have time.
Does CTR affect Google’s organic ranking?
All of us who “fight” for positions on Google on a daily basis among organic hits have surely, at least once along the way, wondered whether CTR (that is, the percentage of clicks on our display on Google) affects where our website ranks. page.
We know that Google’s page rank is affected by a good backlink strategy (and a bunch of other factors), but we wonder if Google might also consider how many people click on our display (compared to others listed on a keyword). ).
Most of the web theory and crap that I’ve been able to read over the years that I’ve been working on the SEO scene myself claim that CTR has no impact on page rankings.